Mobile App Analytics Metrics: A Guide To Measuring Success

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Mobile App Analytics Metrics: A Guide To Measuring Success
16 Mobile App Metrics You Need To Track In 2020 from


As mobile app usage continues to skyrocket, it has become increasingly important for businesses to track and analyze user behavior within their apps. Mobile app analytics metrics provide valuable insights into how users are engaging with your app, allowing you to make data-driven decisions to improve user experience and drive business growth.

Why Mobile App Analytics Metrics Matter

Mobile app analytics metrics help you understand how users are interacting with your app, giving you actionable insights to optimize its performance. By tracking and analyzing these metrics, you can:

  • Identify user drop-off points and optimize the user journey.
  • Measure the effectiveness of your app’s marketing campaigns.
  • Understand user preferences and tailor your app to their needs.
  • Identify and fix app performance issues.
  • Track revenue and conversion rates.

Key Mobile App Analytics Metrics

1. User Acquisition Metrics

User acquisition metrics help you understand how users discover and install your app. Key metrics include:

  • App Store Impressions: The number of times your app is shown in app store search results.
  • App Store Conversion Rate: The percentage of users who install your app after viewing it in the app store.
  • Cost Per Install (CPI): The average cost of acquiring a new user.

2. User Engagement Metrics

User engagement metrics measure how users interact with your app and indicate the level of satisfaction and interest. Important metrics include:

  • Session Duration: The average time users spend in your app per session.
  • Screen Flow: The path users take through your app and where they drop off.
  • Retention Rate: The percentage of users who return to your app within a specified time frame.
  • Active Users: The number of users who engage with your app within a given time period.

3. Conversion Metrics

Conversion metrics help you track how users complete desired actions within your app. Key metrics include:

  • Conversion Rate: The percentage of users who complete a specific goal, such as making a purchase or signing up for a newsletter.
  • Click-Through Rate (CTR): The percentage of users who click on a specific element or call-to-action within your app.
  • Abandonment Rate: The percentage of users who start but do not complete a desired action.

4. Monetization Metrics

Monetization metrics are crucial for apps that generate revenue through in-app purchases or advertising. Key metrics include:

  • Revenue Per User (RPU): The average revenue generated per user.
  • Cost Per Acquisition (CPA): The average cost of acquiring a user who generates revenue.
  • Ad Performance: Metrics related to ad impressions, clicks, and revenue.

5. Technical Performance Metrics

Technical performance metrics help you identify and fix issues that impact your app’s performance and user experience. Important metrics include:

  • Crash Rate: The percentage of app sessions that end in a crash.
  • App Load Time: The time it takes for your app to load on a user’s device.
  • Network Errors: The number of network errors encountered by users.


1. How can app analytics metrics help improve my app’s user experience?

App analytics metrics provide insights into user behavior, allowing you to identify pain points, optimize the user journey, and tailor your app to user preferences.

2. Which mobile app analytics metrics are most important for measuring app success?

While the importance of metrics may vary depending on your app’s goals, user engagement metrics, conversion metrics, and retention rate are key indicators of app success.

3. How can I track monetization metrics for my app?

Monetization metrics can be tracked by implementing in-app purchase tracking, setting up ad network integrations, and using analytics platforms that provide revenue tracking capabilities.

4. What should I do if I notice a high app abandonment rate?

If you notice a high app abandonment rate, analyze user behavior to identify potential issues, optimize the user experience, and consider implementing personalized onboarding or retention strategies.

5. How often should I review my app analytics metrics?

It is recommended to review your app analytics metrics regularly, ideally on a weekly or monthly basis, to track trends, identify areas for improvement, and make data-driven decisions.

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